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WAYDIFFRENT // SCENE 01
COACH KENDRICK ATHLETIC ARCHITECTURE

BUILT DIFFRENT

Kinesiology · Speed Mechanics · Athletic Performance

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ACCEPTING NEW CLIENTS · CHARLOTTE & WORLDWIDE

STOP TRAINING LIKE EVERYONE ELSE.
GET BUILT WAY DIFFERENT.

Coach Kendrick coaching an athlete in vivid color
COACH KENDRICK ● 1-ON-1 IN ACTION

Custom 1-on-1 private training, collegiate track speed mechanics, and precision body recomposition engineered specifically for your goals. No cookie-cutter templates. No wasted reps. Just measurable athletic transformations.

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5.0 Star Rated
UNC Pembroke Track Alumni
500+ Sessions Coached
500+
Sessions Coached
100%
Custom Programming
1-ON-1
Private Training
5.0 ★
Client Satisfaction
Coach Kendrick on collegiate track at UNC Pembroke in vivid natural color with 3D outline
COACH KENDRICK UNC PEMBROKE TRACK ALUMNI
ABOUT THE COACH

I DON'T BELIEVE IN
GENERIC WORKOUTS.

I'm Kendrick, founder of WayDiffrent Training LLC. My background is rooted in collegiate Track & Field at the University of North Carolina at Pembroke. On the track, you quickly learn one universal truth: you cannot fake speed, strength, or conditioning. Either your biomechanics and training are dialed in, or the clock exposes you.

Most people spend years grinding in the gym without seeing results because they follow random influencers or cookie-cutter templates designed for someone else's anatomy. At WayDiffrent, every phase is engineered around your specific mobility, schedule, and goals—whether you want to drop 20 pounds, build dense athletic muscle, or run faster and jump higher.

01 / BIOMECHANICS

Movement Screening

Assess posture, joint range of motion, and asymmetries before touching heavy weights.

02 / TRACK SPEED

Athletic Conditioning

Collegiate sprint drills, agility, and metabolic circuits that burn fat while building power.

03 / PERIODIZATION

Progressive Overload

Every rep, set, and tempo is measured. Zero guessing; continuous adaptation.

04 / ACCOUNTABILITY

Direct 1-on-1 Access

Daily/weekly check-ins, custom macro guidelines, and constant form feedback.

@waydiffrenttraining
PROGRAM ARCHITECTURE

CHOOSE YOUR TRAINING TRACK

Every program is personalized to your starting point and desired outcome. Hover to inspect 3D telemetry:

CHARLOTTE / RALEIGH, NC

1-on-1 Private Training

Hands-on private coaching with Coach Kendrick. Real-time form correction, maximum workout intensity, and tailored progression.

  • 60-Min Private Sessions
  • Biomechanical Screening
  • Custom Nutrition Blueprint
ATHLETES & TRACK

Speed & Performance

Collegiate sprint mechanics, explosive acceleration, first-step quickness, deceleration, and vertical power development.

  • Sprint Mechanics & Cues
  • Plyometrics & Vertical Leap
  • Hamstring/Joint Resilience
PHYSIQUE & SHRED

Body Recomposition

Strip body fat while building lean athletic muscle. High-yield compound strength paired with metabolic conditioning.

  • Hypertrophy & Density
  • Targeted Fat Loss Protocols
  • Calorie & Macro Blueprint
WORLDWIDE REMOTE

Online Coaching

Full custom app programming, weekly video check-ins, form audits, and direct messaging with Coach Kendrick anywhere in the world.

  • Custom Mobile App Access
  • Weekly Video Check-Ins
  • 24/7 Coach Chat Support
TELEMETRY CALCULATOR

CALCULATE YOUR ATHLETIC BASELINE

Select your goal and baseline parameters. Our kinesiology algorithm calculates your target daily calories, protein floor, and recommended training split.

Current Body Weight 180 lbs
TARGET PROJECTION ● REAL-TIME ESTIMATE
Target Daily Calories
2,450
kcal / day
Target Daily Protein
180g
1.0g per lb of bodyweight
Recommended Training Split
4-Day Upper / Lower Athletic Hypertrophy

Focus on heavy foundational movement patterns with athletic speed & core integration.

INVESTMENT IN YOUR PERFORMANCE

TRANSPARENT PACKAGES

No hidden fees or generic programs. Choose the commitment level that matches your ambition.

JUMPSTART PROTOCOL

8-Week Foundation

Ideal for beginners or athletes looking to rebuild movement mechanics, eliminate nagging aches, and establish consistent training habits.

INCLUDES:
  • 2x In-Person Private Sessions / Wk
  • Initial Movement Screening
  • Baseline Macro & Calorie Targets
  • Weekly Progress Check-Ins
★ MOST POPULAR
COMPLETE TRANSFORMATION

12-Week Athlete

The flagship WayDiffrent program. Complete body recomposition, collegiate speed conditioning, and personalized nutritional periodization.

EVERYTHING IN FOUNDATION PLUS:
  • 3x In-Person Private Sessions / Wk
  • Full Nutritional Periodization Plan
  • Track Speed & Plyometric Drills
  • 24/7 Direct WhatsApp/Text Coach Line
  • Bi-Weekly Biometric Progress Testing
REMOTE ANYWHERE

Online Coaching

For clients outside of North Carolina or those with busy travel schedules who want Coach Kendrick's programming and accountability in their pocket.

INCLUDES:
  • Custom App Workouts with Video Demos
  • Weekly Video Form Analysis
  • Macro Goals Adjusted Every 14 Days
  • Direct In-App Messaging with Kendrick
100% Commitment Guarantee
If we do your initial assessment and don't feel we are the right fit, you pay zero dollars.
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PROVEN OUTCOMES

RESULTS THAT SPEAK FOR THEMSELVES

Read what dedicated clients have experienced training under Coach Kendrick's periodized system.

12-WEEK PROTOCOL

"Kendrick is unlike any personal trainer I've had. He actually watches every degree of your movement. I dropped 22 lbs, gained noticeable shoulder and back muscle, and my chronic knee pain disappeared because he fixed my hip mechanics."

Marcus T.
Busy Executive · Charlotte
✓ Verified
ATHLETIC SPEED

"His track pedigree is legit. Kendrick broke down my sprint mechanics and plyometrics. Shaved 0.3 seconds off my 40-yard dash in 8 weeks and added 3 inches to my vertical. If you're an athlete, you need this."

Jordan R.
Collegiate Athlete
✓ Verified
ONLINE COACHING

"I was skeptical about remote coaching, but Kendrick's video check-ins and app programming felt more attentive than in-person trainers I had in the past. Down 18 lbs and deadlifting more than in college."

Darius H.
Online Coaching Client
✓ Verified
COMMON INQUIRIES

FREQUENTLY ASKED QUESTIONS

Everything you need to know before stepping into the gym with Kendrick.

SCHEDULE WITH KENDRICK

READY TO BUILD
SOMETHING DIFFERENT?

Spots for 1-on-1 private in-person training in North Carolina and online coaching are limited to maintain elite coaching quality. Reserve your spot today.

Call or Text: (919) 518-9838
Email: Waydiffrenttraining@gmail.com
Direct Booking: kendricktfbw.setmore.com ↗
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Direct Intake Inquiry

Fill out below and Kendrick will text or call you within 24 hours.